Are you fully engaged with your adult students?
Just consider these statistics:
- 75% of today’s college students are nontraditional
- 49% of today’s college students are enrolled part-time
- 38% work full-time
Adult students are the fastest growing population in higher education. They work hard, are determined, and have high expectations. They are interested in undergraduate and graduate education. Most importantly, their needs are markedly different from traditional students. They seek institutions that will embrace them.
We understand the unique needs of adult learners. We know that recruiting and retaining them can be a challenge in a highly competitive environment.
Our team of experts will partner with you to create customized strategies that positively shape the total student experience for your adult learners – from the moment they first contact you until they walk at commencement.
Our comprehensive engagements focus on student-centered delivery and consider a mix of the areas below, customized for your institution:
- Market Research / Branding / Marketing Communications
- Accreditation Preparation
- Operations / Systems / Recruiting
- Pipeline / Feeder Relationships
- Curriculum Development
- Instructional Leadership
- Student Services
- Persistence / Retention
- Predictive Modeling
- Search Assistance
Your assessment report clearly defines how your current undergraduate and graduate programs rank in these critical areas. It also includes a practical series of recommendations for developing a best practice Adult and Graduate Studies program.
Do you need help with a transition?
Most small, private colleges and universities are not immune to vacancies in key administrative roles. Several of our clients have had a transition in leadership or a restructuring of a department.
By serving an interim leadership role, we ensure your major initiatives move forward without interruption. Equally important, your staff has accessibility to a point person for guidance and accountability.
Key areas may include:
- Analysis of recruitment strategies and data
- Monitoring of marketing communications initiatives
- Policy and procedure recommendations
- Recommendations for short-term investments in resources
- Guidance with implementing innovation and change
Let us know how we can help during your next transition.
Predictive Modeling – Admission
Need a stronger Admission ROI?
PowerPREDICT® is our proven predictive modeling tool that gives clear direction on where to allocate your student recruitment budget to ensure your greatest return on investment.
Let our experienced team of enrollment consultants work with you to develop actionable strategies to apply PowerPREDICT® results to your communication flow, counselor activities and other strategic recruitment functions.
Predictive Modeling – Retention
PowerALERT® is our predictive model for student retention. This sophisticated modeling tool is a leading indicator,ranking your incoming new students’ probability of persistence before they arrive on campus.
Such early awareness allows you to fully implement retention programs and interventions long before the traditional red flags of mid-term grades or pre-registration.
Combined with highly functioning retention systems, PowerALERT® provides substantive immediate results, as early as spring semester, and creates the foundation of strategic retention plans for long-term enrollment health.
Delivering data is not difficult. Interpreting data is.
If you’ve ever looked at a research report you know that data paralysis can set in early and often. Whether we are working on Comprehensive Branding, Competitor Studies or other market research, we’ll translate numbers into actionable strategies and ideas that don’t require a regression analysis to understand.
Beyond the numbers, we think it is important to conduct in-depth interviews with your leadership team and focus groups with all key audiences. This approach uncovers critical themes, informs data-driven research design, and truly gives us the pulse of the extended community you serve.