Blog

What We’re Thinking About

Featured


A young man sits on a couch, smiling while reading papers. Light comes through the window behind him, and bookshelves are visible in the background.
Enrollment

Affordability is Both Perception and Reality


  • Digital Advertising
    New TikTok Features You Need to Know for Higher Ed Advertising
    Read
  • Enrollment
    May 1 College Enrollment Deposit Trends 2023
    Read
  • Enrollment
    3 Steps to Enhance Campaign Performance With Slate Forms
    Read
  • Branding
    Carnegie Wins Four at the 29th Annual Communicator Awards
    Read
  • Digital Advertising
    8 Ways to Optimize Anchor Text and Linking Strategy on Your Higher Education Website
    Read
  • Enrollment
    Product Feature: Rising Senior Campaigns With CollegeXpress
    Read
  • Three people using smartphones and a tablet, standing together and smiling in a modern office setting.
    Digital Advertising
    Getting Ready for the Switch to Google Analytics 4: Only 2 Months Left
    Read
  • Enrollment
    Meet Them Where They Are: Analyzing Student Communication Preferences
    Read
  • Branding
    Earth Day 2023: How Does Sustainability Impact Marketing in Higher Ed?
    Read
  • Branding
    How Do You Find Your School’s Unique Message? Go Deeper Than Buzzwords
    Read
  • Institutional Strategy
    3 Steps for Higher Education Marketers to Harness Artificial Intelligence
    Read
  • Digital Advertising
    Everything You Need to Know to Set up Your GA4 Property
    Read