Brian McDonald joins the Credo team as Director of Market & Survey Research. He brings more than 10 years experience in higher education and data analysis to his role. Previously, Brian served as the Data Manager on the National Institutes of Health (NIH) funded grant housed in the School of Nursing at the University of North Carolina at Greensboro. He has consulted with High Point University in their survey research efforts and worked with Kent State University as their Survey Research Lab Director. While Brian has contributed on several research and survey efforts, his expertise is in the areas of applying statistical techniques in the collection, preparation and analysis of data. He has developed data security procedures and manuals to inform users of obligatory requirements for protecting data collected by human subjects for research; facilitated the implementation of the mechanisms to meet requirements; and provided a baseline from which to configure computers, backup, data, and storage for compliance. Brian’s knowledge of the principles, processes, and methods of survey research will serve him well in his role at Credo, where he leads research projects for the Marketing Solutions division. He earned his Bachelor of Business Administration and MBA from Kent State University.
