Our Mission

is to help higher education thrive in order to impact the success of students.

You're there for your students & we're here for you.

Let us meet you where you are & take you where you want to go. 

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Credo is a comprehensive higher education consulting firm that specializes in working with independent colleges and universities. We have partnered with presidents and cabinet members around the country, garnering unprecedented access to and trust with independent higher education leadership. 

Find out more by downloading our Firm Overview

  • 400+ independent college and university clients since 1995
  • 100+ campuses engaged per year
  • 50+ services offered across almost all major areas of institutional strategy and operation
  • 45+ consultants, project managers, and passionate higher education experts on the Credo team
  • 100+ sitting vice presidents, deans and directors from campuses around the country in our affiliate network
  • 275+ partner institution projects each year

Through years of higher education consulting, Credo’s team saw patterns emerge in both the struggles and accomplishments of the schools we served. Over time, nine elements emerged as key drivers for success at those institutions, and became the The Thriving Framework®. From Courageous Leadership to Transformative Environments, The Thriving Framework® provides a powerful lens through which we view institutional health.

Learn More About the Framework


Credo understands what it means to be a small, private institution in a very competitive marketplace. They listened to what our needs were and tailored their consulting to match those needs.
Dr. Tiffany M. Franks, President, Averett University
Credo partners with you on the journey to what you’re trying to accomplish. We look for partnerships more than we look for consultants. They’re very focused on small schools—schools like us.
Tom Enneking, EVP | Provost, Marian University


We believe in independent higher education—in its lasting impact on lives, its ability to transform individuals and the world.

We believe in lifting colleges higher—by developing holistic strategies; by seamlessly integrating practical tools to meet enrollment issues, control financial challenges, and address facility concerns; while embracing traditions, history and culture.

With a greater focus on—and commitment to—the entire institution, environments can be transformed, positive lasting experiences created, people elevated, and results realized.

We do this to strengthen and ensure the longevity of independent higher education.

We believe the world is greater as a result of independent higher education.

Credo Timeline for Web 2020_v1-2048

Core Values


A Servant’s Heart

We believe it is our responsibility to provide passionate and caring service to each other and to our clients. Rich and long-term relationships are important to us, and we believe they grow out of this value.


Courageous Leadership

We believe good leadership is courageous. We will do what is right to empower our clients and each other to thrive. We are committed to confronting issues and people with grace, inclusiveness and an open mind. We will choose to act in the face of fear for a higher purpose


Research-Informed and Action-Oriented Solutions

We believe in practical solutions that have the most possibility of being implemented. We are committed to inform the design of practical solutions with current research. We are committed to a learning culture, holding us accountable to discover and share the most appropriate and best practice knowledge with each other and with our clients.


Risk-Taking Grounded in Trust

We believe in nurturing the entrepreneurial spirit in each other and in our clients and will support each other as we explore new ideas using a defined and research-based system of evaluation. We will embrace failure as a natural outcome of collaborative risk-taking and will commit to strategically applying our learning to a renewed entrepreneurial initiative.


An Ethical Accountability to Financial Stewardship

We believe meeting revenue goals provides the freedom necessary to accomplish our mission with enthusiasm and without distraction. We are committed to ethical accountability to each other, and good stewardship of funds invested in us by trusting clients.