Emma Jones

Chief Brand Officer / Owner

A higher education professional since 2002, Emma is a storyteller, strategist, speaker, marketer, communicator, & editor. Working as a part of Credo’s Executive Leadership Team, she manages the integrity and evolution of the firm’s brand, monitoring Credo’s presence across the higher education marketplace through the strategic development and oversight of Credo’s marketing, business development, publishing, and client impact efforts. Emma acts as a resource for leaders of higher education organizations and institutions around the country, bringing what Credo learns through its work to their audiences in ways that inspire change and action. In her role as Editor-in-Chief of Credo Press, she serves as editorial and production lead for major Credo publications such as Joanne Soliday's book, "Surviving to Thriving" (2014) and the upcoming book “Pivot: A Vision for the New University.”

Emma has always worked in higher education, beginning with a focus on international education program development, marketing, and communications. In her previous position as Manager for External Communication and Program Development with the Foundation for International Education (FIE), Emma held primary responsibility for all print and electronic marketing efforts, and worked closely with FIE’s partner universities to develop and maintain study abroad programs in Europe and the Middle East. Prior to her time at FIE, Emma coordinated faculty-led and affiliate-based study abroad programs, advised students, and managed study abroad marketing in her role as Study Abroad Advisor and Publicity Coordinator at Elon University. Emma received her B.A. in Literature and Mass Communication from the University of North Carolina at Asheville and her M.A. in Liberal Studies from the University of North Carolina at Greensboro.

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