Emma Jones

Chief Brand Officer / Owner

A higher education professional since 2002, Emma is a storyteller, strategist, speaker, marketer, communicator, and editor. Emma acts as a resource for leaders of higher education organizations and institutions around the country, bringing what Credo learns through its work to their audiences in ways that inspire change and action. Working as a part of Credo’s Executive Leadership Team, Emma manages the integrity and evolution of the firm’s brand, monitoring Credo’s presence across the higher education marketplace through the strategic development and oversight of Credo’s marketing, business development, publishing, and client impact efforts. In her role as Editor-in-Chief of Credo Press, she serves as editorial and production lead for major Credo publications such as Joanne Soliday's book, "Surviving to Thriving" (2014) and the new book “Pivot: A Vision for the New University" (2019).

Emma’s career began with a focus on international education program development, marketing, and communications at both Elon University and the London, U.K.-based Foundation for International Education. Emma received her B.A. in Literature and Mass Communication from the University of North Carolina at Asheville and her M.A. in Liberal Studies from the University of North Carolina at Greensboro.

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