Chief Operating Officer / Owner

Bill contributes leadership expertise to build powerful partnerships through the integration of best-practice theories and actionable solutions that benefit each Credo partner institution uniquely. At Credo, Bill oversees the leadership strategies division, supporting colleges and universities in the areas of board development, leadership retreats, financial aid assessments, society development, and fundraising to evaluate their current realities and generate results for future growth. He also manages the areas of business and finance, technology, and facilities for the firm. Bill brings experience is in the areas of enrollment management and fundraising, having served in seven interim vice presidential roles including three in enrollment management and four in advancement. Bill has been in higher education and consulting since 1997. Prior to joining Credo, Bill served at West Virginia Wesleyan College in several positions including Advancement Associate, Assistant Director of Development, and Director of Alumni Relations. He performed various admission functions, fundraising initiatives, public relations, alumni relations, and marketing and communication tasks. Bill received his B.S. and M.B.A. from West Virginia Wesleyan College.

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