A Comprehensive Signature Service for Independent Colleges & Universities
Achieving strategic enrollment health requires rich planning and a broad approach, connecting the work of the admission team with strong enrollment practices, and layering in the right mix of program pipelines, financial aid packaging, and tuition pricing strategies. The DSEG does just that, mobilizing a campus at all levels to drive increased net tuition revenue.
A deep research agenda of data mining and analysis, external surveys, and marketplace analysis builds a foundation for the DSEG. An on-campus assessment enriches the research findings; and interactive, cross-functional modules aligned with areas of greatest impact drive action, accountability, and results.
Credo’s DSEG draws on the firm’s almost 25 years of experience in independent higher education colleges and universities. Through our research and work, we know that thriving institutions pursue strategic growth through four interconnected lenses:
Critical enrollment functions and activities at thriving institutions – such as funnel development, the campus guest experience, transfer strategies, and communications and marketing – are clearly defined, shared across the team, and captured in a living, comprehensive strategic enrollment plan which supports institutional goals.
Thriving institutions have an entrepreneurial and marketplace-conscious mindset drives academic program development and evaluation, with close attention to relevance in the marketplace, connection to mission, and cost to deliver. Clear metrics exist for program addition and deletion, as well as specific pipeline strategies for recruitment.
Thriving institutions position the right people in the right roles and develop their ability to execute strong practices over and over again. This starts with a strong onboarding process, includes clear pathways of growth and ongoing professional development, and involves key campus partners outside the admission office.
Thriving institutions focus on value, not just sticker price, ensuring strategic integration of financial aid strategy, the institution’s competitive context, and compelling case-making.
The Driving Strategic Enrollment Growth partnership takes a deep dive into each of "the four Ps," resulting in targeted recommendations across all critical areas and modules that, through ongoing partnership, stand up or rebuild effective systems, processes, and practices to create campus ownership and sustainability beyond the life of the project.
The DSEG engages the campus over the course of 18-24 months and unfolds through a series of often overlapping and always integrated steps over two phases.
Credo’s Data Review & Survey Research runs throughout the projects, and includes:
Research underpins all our work together, and ties the phases and modules together in a meaningful way, resulting in actionable, implementable strategies for success.
Based on what is learned during Phase 1, modules will be selected that will create the greatest impact on sustainable enrollment health and net tuition revenue.
Module Themes include:
Upon implementation, these modules strengthen the health and sustainability of your practices, people, programs, and pricing model, ultimately benefiting your enrollment and moving you forward in achieving net revenue goals.
At the highest level, partners can expect increased net tuition revenue through a combination of increased enrollment, improved packaging and pricing strategies, and program pipeline strength.
1 – 3 Year Outcomes:
3 – 5 Year Outcomes:
Are you ready to get started? Do you have questions?
Contact us to start the conversation.
Having the right partner at the table can be a game changer. We’d love to talk to you about how we can help your campus to flourish.