In the current higher education landscape, colleges and universities are facing an increasing amount of competition as well as a declining pool of applicants. For most institutions, the marketing team bears the responsibility of communicating the university's brand story and demonstrating the impact and value to potential students and other key stakeholders. As a result, the role and expectations of marketing and communications departments across institutions of higher education continues to expand.read more →
A recent conversation with a board chair approaching the search for a new president prompted some reflection on presidential transitions. Our work with presidents, boards, higher education organization leaders, and leadership teams affords us a unique look at presidential transitions from all sides.read more →
As the recruiting cycle reaches a frenzied pace during the spring semester, how are you preparing for fall enrollment?read more →
To compete in student enrollment, many colleges and universities need to evaluate whether their facilities and campus amenities are up to par. When it comes to attracting new students, residence hall amenities play an important role in the decision process. After all, students spend 80% of their college experience outside of the classroom. That's why it is so important for institutions to make the investment in student housing.read more →
College administrators and faculty want all students to thrive, but concern is greatest for those students who are most at risk to leave college before getting a degree. Such students are often termed “high risk” because their academic backgrounds or personal characteristics (for example, status as a first-generation college student) increase the likelihood that they will not be successful. Therefore, colleges target special programs toward these students, often requiring high-risk students to participate.read more →
For many colleges, the summer is “closing the deal” time with new students. I used to joke about the fist-sized dent in my wooden desk, created over time from the frustration following conversations with accepted students who had informed me they were attending another college after all.read more →
The methods that university enrollment and marketing professionals use to communicate with audiences are continually changing. Gone are the days when direct mail brochures and postcards were the most effective ways to reach students and their families. Today’s generation seeks opportunities to learn about your institution on their own terms, in the ways that matter most to them. While this can be achieved a number of ways, perhaps the most relevant is through social media.
How does your team use data strategically to plan for enrollment success?read more →
You’ve got a strategic enrollment plan in place that looks three to five years into the future, so your job as an enrollment advisor is done, right?
In order to grow, shape and sustain your class, it’s also important to write an annual recruitment plan for the coming year. An annual recruitment plan sets achievable goals within a twelve month timeframe. Like a strategic enrollment plan, you’ll turn your vision into action with an annual recruitment plan.read more →
Houston Baptist University (HBU) is located in one of the most diverse cities in America, and is rated the sixth most diverse higher education institution in the nation. However, with that diverse population came some retention challenges. HBU partnered with Credo to uncover opportunities to strengthen student retention and break down silos among faculty and staff.
Credo had a genuine interest in helping HBU understand who they are, realize what they do well, and think of ways to build on that, for the success of HBU as a whole, but especially for HBU students.
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