Stacking Up For a Great Year

Stacking Up For a Great Year

The beginning of the school year is arguably the most exhilarating time of year on a college or university campus. New students, faculty, and staff join returning students, faculty, and staff to form a newly blended campus community. Move-in, orientation, and social events dominate the calendar, and the campus becomes teeming with life after the quieter, hotter summer months.

The beginning of the school year brings a major opportunity for the campus community to demonstrate support for incoming new students. One of the most critical ways a campus can best serve--or most dramatically fail--their newest class is in the hand-off of support from the admissions team, who got the students there, to the larger campus community, who will support the students throughout their on-campus tenure.

The successful hand-off of new students largely depends upon how well admissions, student life, and other supportive community members stand together to meet the needs of their incoming students throughout the admission process, and then seamlessly bridge the students’ transition from being a prospective student to becoming an ensconced, supported, valued community member. This practice, best known as "stacking" or "stacking up," is the art of “standing together in the space” for our students; the science of integrating human resources, technology, and communications for the benefit of our newest, most vulnerable community members.

So, who should be involved in this stacking up for students? Who should stand in that space with admissions? A few integral partnerships to make stacking successful include:

  • Student Life
  • Faculty
  • Financial Aid
  • Business Office
  • Registrar
  • Athletics / Coaches
  • Marketing
  • Counseling Services
  • First-Year Experience Leaders

When we as higher education professionals take time to cultivate partnerships across our campus departments, our students benefit. When we foster relationships between students and faculty/staff, when we make it easy to clear students using technology, when we clearly communicate about on-campus orientation events through the right platforms, and when we create space for our students to come together virtually and in-person, we are together, as a campus, ensuring their ongoing success. Stacking, when done well, connects students with all the major players and pieces they need to succeed and has continued benefits for institutional self-esteem, brand, and, yes, even the bottom line.

Increase net tuition revenue and improve institutional sustainability. It's that simple, right? We know it's not that simple. But it is absolutely possible with the right tools and support! Credo has developed a comprehensive, integrated enrollment project that involves not only the admissions team, but also the entire campus in the challenging, meaningful work of student recruitment. 

Download your Driving Strategic Enrollment Growth Guide as the first step toward growing your institution's enrollment in an intentional, comprehensive, sustainable way.

Download My Driving Strategic  Enrollment Growth Guide

 

Here are a few tips to consider as you create your stacking process and welcome students to campus this year and into the future:

  • Don’t wait! If you haven’t started the stacking process, start today for next year! 
  • Work together with student affairs and other key departments to build the out-of-classroom student experience into the campus guest tour and throughout the prospective students’ touch points. Engage the financial aid department so students get their packages awarded in a timely manner. Engage the business office early so students can take care of their finances and get cleared for class. Engage student affairs to promote campus events, community-building, and connections while students are deciding upon, and then acclimating to, their new campus home. Students should know where their on-campus resources lie before they arrive on campus, and they should feel confident to build relationships going forward because of the amazing foundation laid by the admissions team.
  • Know when to speak--and when to call in a non-admissions colleague. This self-awareness means having a clear understanding of when your general knowledge of student affairs or academics or financial aid is sufficient, and when to defer to another colleague who may be a better resource for the student. A large piece of this awareness lies in referring students to the right non-admissions person/resource/department as a way to build that student’s future relationship with that person/resource/department. Keep in mind, as an admissions professional, even if you can answer a question, that doesn’t mean you’re the right person to have that particular conversation with that student. Build a bridge to the right future resource for the student. Get comfortable facilitating handoffs instead of fighting them or micromanaging current students in addition to your prospectives.
  • Identify what people/resources you haven’t pulled into the stacking process that should be involved. It’s never too late to build partnerships. If you realize you are missing critical people/resources/departments in the stacking process, start taking steps now so that the process is improved for next year, and more communication bridges exist for the next group of incoming students. 

It’s not enough to simply rely on a great hand-off at go time. Plan ahead and stand together for your students. 

Have a great back-to-school, and a wonderful year! Happy stacking!


Faculty play a major part of the successful student experiences at an independent college or university. What role can faculty play with prospective students? How should enrollment teams leverage faculty strategically in the student recruitment process? 

Download this enrollment white paper by Credo Senior Vice President Tim Fuller to explore relevant research and best practices around faculty engagement in student recruitment. 

Download My White PAper

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