Student Success & Retention

Student Success & Retention

Moving The Needle

Moving The Needle On Student Success & Retention

Moving The Needle (MTN) ignites a sustainable culture transformation, improving student retention and graduation rates, and increasing net revenue.

Student, partnership, and community focused, MTN is delivered through a revenue-share model. Over five years, 100% of MTN partners experience continued increases in retention and graduation rates.

"Moving the Needle has provided both capacity to our team and focus on the right priorities to positively impact student success. Even in the face of the Covid pandemic, we have experienced an increase in retention. We have tremendous confidence in the success of our partnership with Credo and are excited to see data informed decision-making become part of our culture."

Charles Fowler, Ph.D. Carson-Newman University

The Benefits of an MTN Partnership

  • Thriving Students
    • Positive impact on fall-to-fall retention & overall new student transition & retention rates.
    • Established targets & retention strategies for disaggregated student populations.
    • Positive impact on four-year and six-year graduation rates.
    • Clarified & improved student data dashboard & comprehensive student success assessment strategy.
    • Implementation of high-impact practices in selected areas.
    • Empowered students with expanded opportunities to facilitate their own learning and success.
  • Campus Environment & Strategic Alignment
    • Multi-year strategy & action plan for campus retention efforts.
    • Identification of gaps & vulnerabilities hindering student progress and success, thus resulting in clarified priorities to drive decision-making.
    • Enhanced departmental partnerships.
    • Middle talent leadership development.
    • Identification of high-level space impacts on student success & learning.
  • Systems, Processes & Efficiencies
    • Completed student life cycle & student communications audits.
    • Process maps of departmental operations.
    • Solutions to facilitate the readiness/ease for students/families to satisfy critical “business” matters.
    • Cross-trained staff to maximize efficient service to students and families.
    • Streamlined technology & systems integration.
    • Policy & practice review for key areas impacting students’ progression through the institution.

Moving The Needle Outcomes


MTN partners experienced continued increases in first-time full-time fall-to-fall retention after 5 years.


On average, percentage point increase for first-time full-time retention between the 1st and 2nd year of MTN participation.


Partner institutions had increases in first-time full-time 4-year graduation rates after completing MTN.


On average, percentage point increase for 4-year graduation rate.


Average new annual tuition revenue generated by improved retention at the 5th year of MTN for partner institutions.

Hear what MTN Clients Are Saying

Hear clients talk about how Moving The Needle transformed their campuses and communities.

Meet Credo’s Student Success & Retention Team

Partnering with Credo allowed us to create effective cross-institutional success initiative teams and drive very real and important change for student success on our campus. We would not have moved as quickly and comprehensively without the Credo partnership.

Suzanne Blum Malley, Ph.D. Provost, Methodist University

Partnerships in Moving The Needle

Pharos diamond

Pharos Resources

Pharos Resources offers technology and retention intelligence services that empower campuses to identify at-risk students, connect with those students, solve systemic and acute issues, and measure relational interventions. This builds campus-wide collaboration around next-generation processes and more thoughtful interventions.

Pharos partners with Credo to deliver a Success Intelligence Platform that promotes accountability and drives results with the ability to test, measure, adjust, and adapt every MTN strategy implemented on your campus.


The Table Group

Patrick Lencioni is one of the founders of the The Table Group and the pioneer of the organizational health movement. From The Table Group: Our hope is that organizational health will become a practical standard for any company that wants to achieve a competitive advantage and maximize its success. 

The Table Group partners with Credo MTN clients to assess and improve a leadership team’s organizational health journey. The partnership provides leaders with practical, usable data that will help address their most critical issues and make tangible progress right away.

"The campus kickoff for Moving the Needle was received in a positive light and gives me continued confidence in Credo and outcomes for the work. Our team spent a long time discerning if MTN was the right thing -but don't wait -even if you think you are doing a great job. Now is the time. We owe it to our students to truly improve their experience and provide opportunities to thrive."

Deanne H. D'Emilio, J.D President, Gwynedd Mercy University

Student Success Starts Here

Are you ready to radically improve student success and retention outcomes for your communities of learners?

The Moving the Needle (MTN) project is a partnership that engages the full campus community in developing, implementing, and enhancing the conditions, practices, systems, and solutions that foster sustainable, inclusive student success & retention.

Find out more by downloading your complimentary Moving The Needle Guide.

Download My Moving The Needle Retention Guide
MTN Guide Cover - 2022

"Credo helped us think about integrating student success and retention into everything we do at UPIKE. It's not work on top. We shifted all committees and initiatives, including our Board, around Moving the Needle. Changing the culture and seeing the faculty and staff working together was new to the institution and the Moving the Needle journey with Credo helped us get to where we are today with openness and collaboration."

Dr. Lori Werth Provost, University of Pikeville

Transforming Teams & Talent

We partner with the extraordinary talent already at work on your campus. Leadership development intentionally occurs at all levels of MTN—from the Board to the staff to the students—as the entire campus or cohort community is catalyzed around culture change and student success outcomes.

Building Momentum Through Cohorts

Moving The Needle can be transformative to an individual campus and also through the cohort model. Learning from each other, cohort participants develop and implement inclusive student success and retention outcomes for their campuses and communities. Why join a cohort? Find out more by visiting our MTN Cohorts page.