Credo Blog

Considering an Adult Education Program: Part One

December 2 2011

Institutions are increasingly serving learners of varying ages and employment backgrounds. In fact, three fourths of today’s college students are nontraditional and 38% work full-time. Adult...

The College Search: What Students Want

April 21 2011

Last year, Credo partnered with nine institutions that use our Admitted Student Research (ASR) service to gain a sense of why some students chose one institution over another; a student’s...

Scoping Out Your Competitors

April 6 2011

Knowing your competition for students is just one of the many critical things that campuses need to determine on a regular basis. Why is this important?

The Dysfunctional Funnel Analogy

October 13 2010

The admission funnel is a time-honored concept that has been taught to admission counselors for decades but is still often misunderstood, and the implications of misunderstanding it can be expensive...

The Logic of Predictive Modeling in Admissions Work: Part II

July 30 2010

In my previous blog post, I introduced the concept of predictive modeling in admissions work. In a nutshell, admission professionals can use predictive modeling to isolate those inquiries that are...

The Logic of Predictive Modeling in Admissions Work: Part I

July 26 2010

Assume you have an inquiry pool of 10,000 students. How should admission staff engage in recruiting those students?

Admission Funnel Report: NACCAP Enrollment Research Project

June 22 2010

Last week the June 1 Funnel Report was finalized. One hundred and seven of the 174 eligible NACCAP members submitted their data.

Comparisons and Context

May 5 2010

As part of a comprehensive enrollment project for the North American Coalition of Christian Admission Professionals (NACCAP), Credo analyzes both the cost to recruit a traditional college student as...

Posts About Strategic Enrollment (2)