Credo Blog (19)

Four Approaches to Data

January 19 2011

During my time at Credo I’ve been on at least 200 different campuses and many of those visits have involved working with institutional data. As someone who grew up studying numbers, specifically...

Benefits of Comprehensive College and University Marketing

October 21 2010

When I first meet college and university leaders I’m often asked what the benefit of good marketing and branding is for a college or university. I could spend a lot of time describing all the reasons...

Memorable Campus Guest Experiences

October 19 2010

Here are some quick thoughts on memorable campus guest experiences for prospective students and their parents.

The Dysfunctional Funnel Analogy

October 13 2010

The admission funnel is a time-honored concept that has been taught to admission counselors for decades but is still often misunderstood, and the implications of misunderstanding it can be expensive...

Anderson University Cuts Energy Usage by 40 percent

October 8 2010

The University and town of Anderson recently piloted outdoor LED lighting by Holophane® luminaries, increasing sustainability and energy savings. Acuity Brands partnered with the University and the...

Social Networking Continues to Grow Among Adult Users

September 2 2010

Social media has been on our doorstep for several years, but not everyone has readily opened their door to the fast-paced world. Widely known to be adopted by young adults, businesses, and retailers,...

10 Tips for Presenting in Higher Education

August 20 2010

1. Why You have to lead with the why to capture the audience. If you don't lead with the why, you will slowly lose your audience's attention. Get to the point first, then provide details when you...

The Logic of Predictive Modeling in Admissions Work: Part III

August 3 2010

This three part blog has been reviewing the logic and use of predictive modeling in admissions work. In my previous posts, I provided an introduction and overview to predictive modeling, selection of...

The Logic of Predictive Modeling in Admissions Work: Part II

July 30 2010

In my previous blog post, I introduced the concept of predictive modeling in admissions work. In a nutshell, admission professionals can use predictive modeling to isolate those inquiries that are...

The Logic of Predictive Modeling in Admissions Work: Part I

July 26 2010

Assume you have an inquiry pool of 10,000 students. How should admission staff engage in recruiting those students?

Admission Funnel Report: NACCAP Enrollment Research Project

June 22 2010

Last week the June 1 Funnel Report was finalized. One hundred and seven of the 174 eligible NACCAP members submitted their data.